1 week ago
Social Media Lead
Establish Playback’s voice and presence on social media. Build brand awareness and drive growth & engagement.
About Playback
Playback is pioneering the future of watching sports. We believe sports are at their best when enjoyed together — with your friends, at a bar, or in the stadium — but online streaming remains a frustratingly solitary experience. Playback is rethinking sports streaming as a community-first activity, building a home for sports creators (think podcasters) and their communities to hang out watch live games together, all perfectly synced.
Founded in 2019, we’ve raised over $20M from top-tier investors. Come help us build the future of live sports!
Why work at Playback?
At Playback, you’ll have the opportunity to build a potentially category-defining product in a massive market. As an early hire, your contributions will have a tangible impact on the future of our product, and you’ll have the opportunity to define your own role as we grow.
We’re well-funded, have product market fit, and our user base is highly engaged and growing quickly — our average user spends over 3 hours and 15 minutes in a Playback room every week! And in a world of buzzwords and cliches, we genuinely believe that our product enriches our users’ lives by providing meaningful social experiences. As one of our users described it, “I love this - normally I am yelling at the TV by myself, now I get to yell with everyone else!”
What’s the job?
Our goal is to hit 200K combined followers/subscribers across X, Instagram, TikTok and YouTube in the next 6 months (we’re currently at ~25K). Your primary responsibility is to execute a plan to hit our follower target. Specifically, you'll work with the creator ops team to develop a content strategy that includes a consistent plan to publish content across Playback's social media channels, you’ll work to establish and refine Playback’s voice/identity online, and you will be tasked with finding and executing other growth strategies to increase awareness of Playback’s brand and content online.
Who are you?
- You have a deep passion for sports and stay up-to-date with the latest news, trends, and events across various leagues and teams.
- You have a knack for creating engaging visual content, short videos, including graphics, and GIFs that resonate with sports audiences.
- You have a strong understanding of social media platforms and their unique features, particularly those popular among sports fans.
- You have excellent communication and collaboration skills to communicate your ideas and achieve buy in from the team.
- You are adaptable and quick-thinking, able to respond to live sports events and breaking news in real-time.
Your skills & experience
- A creative mindset with the ability to generate innovative content ideas that resonate with sports fans and elevate Playback’s brand.
- At least one-year of building and managing an existing sports-focused social media account on a major video-first platform like TikTok, Instagram, YouTube.
- Proficiency in social media management tools such as Buffer.
- Experience with content creation tools like Adobe Creative Suite, CapCut, or similar platforms.
- Excellent time management skills and ability to work nights, especially during live sports events with a deadline.
- Strong analytical skills to interpret social media metrics and adjust strategies accordingly.
Schedule & benefits
- You’ll be expected to work nights and some weekends during the NBA season.
- This is a remote role but we prefer that candidates live in the Pacific time zone.
- This role is contract to hire.